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Email marketing Best practices 2020

In the early days of online marketing, email was the most effective way to get your message across. But as the internet evolved, marketing options became more expansive and today, social media is touted as the best way to market products and services.

So what does that mean for email marketing?

Has it become obsolete? Some would say yes. But if you know how to implement it correctly, it can be just as relevant and effective today as it was a decade ago. Here are some of the most popular and effective strategies:

Find a good platform

There are plenty of low-cost email solutions available, including MailChimp, Aweber and Constant Contact. Find the one that you feel most comfortable with, and one that offers everything you’re looking for, at a price you can afford.

Personalize your message

If a reader opens your email and it starts with, “Dear Reader” they will quickly hit the delete key. They need to feel that you are speaking directly with them.

Segment your subscribers

This has become one of the most popular methods of email marketing and is a vast shift in how things were done in the early days. For example, if you want to host an event, you only want to send it to those on your list within, say, a 50 mile radius. Sending the invitation to subscribers living across the globe is a waste of time and resources.

Get mobile-friendly

Up to 54% of emails are opened on a mobile device. Optimize your campaigns for mobile devices.

Also read : How to make money using Clickbank affiliate marketing.

Test, test, test

When you’re setting up new campaigns or emails, test to your own email first to see how it will look to your readers.

Set goals for new subscribers

Use several marketing methods to increase your subscriber base and set weekly and monthly goals for new subscribers.

When you implement these email marketing strategies, you will be well on your way to a successful online career.

Email for marketing.

Email for marketing